Reebok Classics Presents: Prequel to a Classic with Swizz Beatz

Swizz Beatz and Reebok Classics threw a slamming party at NYC’s Espace for Reethym of Lite, the global campaign fusing music, dance, art and style, head up by Swizz. It was his first-ever event collaboration since taking the reins as Classics Global Curator. 

The night brought out hip-hop heavyweights P Diddy, Pharrell, Clive Davis, Busta Rhymes and Alicia Keys, and apexed with an explosive performance by Swizz featuring Lloyd Banks. The packed venue was decked out in Reebok’s innovative line of products: the Kamikaze in a dozen colorways, the Reebok Lite collection, and the Pump were all on display.  Check it out after the jump, 

Inside the Edge – Nigel Sylvester

Nigel Sylvester may very well be the most nimble athlete on two wheels, and he has to be to maneuver the man-made features of his native NYC. A BMX rider’s training ground consists of rails, ledges and blacktops, and Nigel moves seamlessly from one New York borough to the next by fueling properly to keep his mind and body sharp.  Check it out after the jump,

Acapulco Gold Summer 2011 Lookbook

Aca­pulco Gold presents their Sum­mer 2011 Look­book, shot by Jay Mal­don­ado on the streets of New York.  The focus of the look­book is to make the wearer stand out in the crowd, and what bet­ter place to do this than New York City.  Aca­pulco Gold is in the busi­ness of mak­ing you look good in a world where most peo­ple don’t care to with their  sig­na­ture brand of graphic T-shirts, head­wear and selvaged denim, and the brand new short-sleeve, pais­ley button-down, offered up in two colour­ways and made from fine Japan­ese cot­ton. The col­lec­tion is now avail­able to pur­chase through the Aca­pulco Gold web­store. [via]

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Jasmine Solano For Married To The Mob Summer 2011

Married To The MOB releases their latest lookbook for Summer 2011.  They enlist the beautiful Brooklyn-based DJ/Rapper Jasmin Solano to model the latest in urban streetwear designed by women for women (and enjoyed by fellas like us).  Shot in Times Square in NYC, the brand sticks with its reputation of brash, girl power messages that’ll surely make heads turn.  Check out the behind the scenes video above and the lookbook below.

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Jamel Shabazz: Street Photographer [The Trailer]

Photographer Jamel Shabazz, the man who brought us the must have book “Back In The Days“ and most recently “Seconds of My Life“, is the subject of this new documentary by Wild Style director Charlie Ahearn who follows Shabazz’s journey from a Brooklyn youth, to NYC street and subway photographer.  The documentary has interviews with Fab 5 Freddy, DJ Bobbito Love and KRS One. Premiers at Brooklyn’s BAM Rose Cinemas this Sunday June 26 at 3:30. Be sure to also pick Shabazz’s new book, Back in the Days: REMIX. For more info visit bam.org. [via]

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Amanda Diva’s Technicolor Lover [Episode 14]

Amanda Diva is back with episode 14 of Technicolor Lover.  In this episode, Amanda takes her jokes to the streets…literally.  Check it out after the jump,

The Forecast Presents: The Brooklyn Circus

Indie fashion documenters – The Forecast, sit down with one of our favorite fashion labels, The Brooklyn Circus to talk to brand owners Ouigi Theodore and Gabe Garcia about Bkc as a brand, the Bkc aesthetic and the unique perspective and evolution of their collection. Created in February of 2006 in Brooklyn, NY and later expanding to San Francisco, CA, they have innovated this fashion industry niche of modern, well-tailored and crisp clothing fits (specifically for those of us who grew up in Hip-Hop culture transitioning in our lives). Hit the jump to check out the inner workings of the Bkc,

Alife – The Roosevelt Boot

Alife is proud to introduce the Roosevelt boot.

Named after the Sara D. Roosevelt Park in Manhattan’s Lower East Side, the Alife Roosevelt is entirely handcrafted by master shoemakers using traditional footwear manufacturing techniques and leathers imported from Germany’s leading eco-friendly leather tannery.

Built to withstand the elements for years on end, the Roosevelt’s use of premium cowhide leathers makes it extremely breathable and moisture absorbent.

The Alife Roosevelt boot can be found in select Barneys doors, at the Alife New York flagship and on the UpSet in the US, and chosen shops around the globe including the Alife flagships in Vancouver and Tokyo.

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INFLUENCERS: How Trends & Creativity Become Contagious [Full Documentary]

We brought you the trailer last month about, Influencers: How Trends & Creativity Become Contagious, and now they’ve released the documentary in its entirety.

It’s a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment. The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.

It was written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture.  “Influencers” belongs to the new generation of short films, webdocs, which combine the documentary style and the online experience.  Check it out.

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INFLUENCERS: How Trends & Creativity Become Contagius

INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends & creativity become contagious today in music and fashion.

Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture.  Check out the trailer above.

Ecstatic Freshness Admin Group