Broadly considered a brand that inspires fervour and defines cool consumerism, Apple has become one of the biggest corporations in the world, fuelled by game-changing products that tap into modern desires. Its leader, Steve Jobs, was a long-haired college dropout with infinite ambition, and an inspirational perfectionist with a bully’s temper. A man of contradictions, he fused a Californian counterculture attitude and a mastery of the art of hype with explosive advances in computer technology.
Insiders including Apple co-founder Steve Wozniak, the chairman who ousted Jobs from the company he founded, and Jobs’ chief of software, tell extraordinary stories of the rise, fall and rise again of Apple with Steve Jobs at its helm.
With Stephen Fry, world-wide web inventor Sir Tim Berners-Lee and branding guru Rita Clifton, Evan Davis decodes the formula that took Apple from suburban garage to global supremacy.
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The Lifestyle Specialist Kenny Burns the National Influencer for Grey Goose recently traveled to France to experience first hand, “The Grey Goose Way”. Watch his tours of Paris and the surrounding countries within France to see where, how and who Grey Goose is as a company…very inspiring piece. Hit the jump to check it out, Read more…
Hip-hop executive turned advertising guru Steve Stoute tells Farnoosh Torabi of The Daily about his new book, “The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy”, the power of the “millennial” generation, what’s key to building a brand and what’s “cool” now.
Mr. Renaissance himself, Pharrell Williams recently gave creative direction for the cover of Plum Miami Magazine’s latest issue starring Rachel Roberts, and the entire design was based around the artistic design of edible cupcakes! Check out the behind the scenes footage of the shoot above and a few images from the feature below.
Lifestyle specialist Kenny Burns and actress Naturi Naughton talks about the allure of the Playboy lifestyle and Bunnies in the 1960s for the upcoming NBC mini-series The Playboy Club. Check it out after the jump, Read more…
After his involvement with Reebok and Aston Martin, super-producer Swizz Beatz expands his creative empire with Lotus as the VP of Creative Design.
So what makes Swizz Beatz the perfect man to add to the Lotus line-up? Three little facts:
1. Like Group Lotus , he means business: He’s a risk taker with considerable credentials including music producer, rapper, designer AND painter.
2. Like our cars, he’s multi award-winning: This year he shared a Grammy Award with Jay-Z.
3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys
Hit the jump to watch Swizz and CEO of Group Lotus Dany Bahar talk about the collaboration, Read more…