Home > Giving Back, Inspirational Ascension, Shoe Game Proper > 2011 Nike MAG Auction Raises Over $5.6 Million

2011 Nike MAG Auction Raises Over $5.6 Million

The unveiling and subsequent auction of the Nike MAG was by and large the biggest sneaker event of the year, if not the decade. Working with The Michael J. Fox Foundation for Parkinson’s Research, Nike sold 1500 pairs of the sneaker over a 10 day period, raising a total of $5,695,190.53!!!

UPDATE: Sergey Brin, co-founder of Google, will be matching this number, so in the end over $11,390,381.10 USD will go to charity as a result of this initiative. [via]

Ecstatic Freshness Media Group

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  1. September 29, 2011 at 5:05 PM

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