Home > Ballerific, Design, Music, Power Moves, Whip Appeal > Swizz Beatz – VP of Creative Design for Lotus Cars

Swizz Beatz – VP of Creative Design for Lotus Cars

After his involvement with Reebok and Aston Martin, super-producer Swizz Beatz expands his creative empire with Lotus as the VP of Creative Design.

Lotus says,

So what makes Swizz Beatz the perfect man to add to the Lotus line-up? Three little facts:

1. Like Group Lotus , he means business: He’s a risk taker with considerable credentials including music producer, rapper, designer AND painter.

2. Like our cars, he’s multi award-winning: This year he shared a Grammy Award with Jay-Z.

3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys

Hit the jump to watch Swizz and CEO of Group Lotus Dany Bahar talk about the collaboration,

Ecstatic Freshness Media Group

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  1. October 14, 2011 at 7:03 PM

    Sounds like a great collaboration between an innovative company and a creative artist. Swiss Beatz will bring some great new ideas and a fresh perspective for the brand.

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