Home > Music > Jay Electronica : Hip-Hop Is Different on the Mountain

Jay Electronica : Hip-Hop Is Different on the Mountain

Your favorite rapper’s favorite rapper (and mine, too), Jay Electronica recently inked his first major endorsement deal with Mountain Dew.  In the commercial, he performs the lyrics to “The Announcement” over a different instrumental than the original.  Check it out the behind the scenes footage of some of his closest associates talking about Jay and growing up in New Orleans.  Check out the commercial in its entirety after the jump,

AkShone – The Tennessee Volunteer

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